The Story Behind Yellow Friday:
The CRTFD Asian Way of Doing Black Friday
Yellow Friday is our Certified Asian twist on Black Friday: brighter, louder, and prouder. Instead of following what everyone else does, we created a sale that reflects our culture, humour, and identity.
THE FILIPINO SPIRIT, WORN.
The story behind Certified Origins: Pinoy Pride
A collection inspired by the real Filipino energy.
The grit, the humour, the warmth, the hustle.
This is Pinoy Pride you can wear.
We sat down, brainstormed, overthought (very Asian), and explored ideas:
CRTFD Friday: sounded legit, but too serious
Big Friday – fun fact: the original name of Black Friday
Golden Friday – close, but felt too shiny
Blank Friday – mysterious, but confusing
Lucky Friday – sounded like gambling… oopps, spoiler alert: LAUNCHING SOON!
Then it hit us... because of a meme.
Yes, a meme.
The kind of meme only Asians can fully appreciate.
We sat down, brainstormed, overthought (very Asian), and explored ideas:
CRTFD Friday: sounded legit, but too serious
Big Friday – fun fact: the original name of Black Friday
Golden Friday – close, but felt too shiny
Blank Friday – mysterious, but confusing
Lucky Friday – sounded like gambling… oopps, spoiler alert: LAUNCHING SOON!
Why Yellow Friday?
Yellow represents everything that defines the Asian experience: celebration, heritage, and confidence. Black Friday is big, but Yellow Friday brings flavour, storytelling, and cultural personality to the season.
What makes Yellow Friday special?
We created a deal that feels authentically Asian:
Crazy deals with extra flavours: Buy 2, Get 1 FREE + FREE shipping Australia-wide
It’s the best time to shop for yourself, your mum, your dad, your cousin, and anyone who deserves a gift with meaning.
Celebrate Your Origin
Yellow Friday isn’t just a sale. It’s a celebration of Asian roots and culture. Whether you’re Loud and Proud or Understated, our pieces let you rep your Origin your way.
This is our way of doing Black Friday.
This is Yellow Friday: the CRTFD Asian way.
